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The integration of corporate social responsibility (CSR) initiatives into business activities: can lessons be learnt from gender diversity programmes?

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  • Jette Steen Knudsen

Abstract

While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.

Suggested Citation

  • Jette Steen Knudsen, 2013. "The integration of corporate social responsibility (CSR) initiatives into business activities: can lessons be learnt from gender diversity programmes?," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 8(3), pages 210-223.
    • Handle: RePEc:ids:ijbget:v:8:y:2013:i:3:p:210-223
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    Cited by:

    1. Rama Shankar Yadav & Sanket Sunand Dash & Shreyashi Chakraborty & Manoj Kumar, 2018. "Perceived CSR and Corporate Reputation: The Mediating Role of Employee Trust," Vikalpa: The Journal for Decision Makers, , vol. 43(3), pages 139-151, September.

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