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Convergence of corporate social responsibility and business growth: an analytical framework

Author

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  • Andrée Marie López Fernández
  • Rajagopal

Abstract

Organisations stem from and are surrounded by society; therefore, there is an undeniable symbiotic relationship that takes place with their emergence. Such relationship is underscored when firms engage in corporate social responsibility practices, at least, in the societal ambience in which they operate. Corporate social responsibility is a strategy that has been known to improve firms' reputations and stakeholders' satisfaction, and has now been mostly related to the enhancement of social benefits. There are social and economic factors that are individually related to corporate social responsibility, yet, it is their integration that propitiates the appropriate convergence with a firm's business growth. If organisations ensure effective convergence of corporate social responsibility actions with business strategies, they may achieve business growth whilst appealing to its and society's needs. Thus, in order to effectively create positive collateral effects on business and society, firms should converge corporate social responsibility strategies with business growth strategies.

Suggested Citation

  • Andrée Marie López Fernández & Rajagopal, 2014. "Convergence of corporate social responsibility and business growth: an analytical framework," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 7(6), pages 791-806.
    • Handle: RePEc:ids:ijbexc:v:7:y:2014:i:6:p:791-806
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    Cited by:

    1. Anan F. Srouji & Suzan R. Abed & Madher E. Hamdallah, 2019. "Banks performance and customers' satisfaction in relation to corporate social responsibility: mediating customer trust and spiritual leadership: what counts!," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 19(3), pages 358-384.
    2. Pengyu Chen & Abd Alwahed Dagestani, 2023. "Greenwashing behavior and firm value – From the perspective of board characteristics," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2330-2343, September.

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