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Vignettes-based research in behavioural operations management

Author

Listed:
  • Amol S. Dhaigude
  • Debmallya Chatterjee
  • Soma Lilhare
  • Sudhir Ambekar

Abstract

Behavioural operation management (BOM), an emerging area within operations management, explores the interaction of human behaviours and operational processes and systems, and thus challenges this very rational decision-making assumption associated with human under all conditions. BOM relies heavily on the experimental research methodology to investigate the cause and effect relationship. Vignettes are an integral to experimental research; however, they have not been effectively used in BOM. This paper investigates the potential of vignette-based research (VBR) in BOM and proposes a framework for its use. We find that VBR is cost-effective, easy to replicate, scores high on realism, and can enhance internal validity. Further, we have proposed a framework for VBR, which can greatly empower researchers who wish to carry out studies in this field.

Suggested Citation

  • Amol S. Dhaigude & Debmallya Chatterjee & Soma Lilhare & Sudhir Ambekar, 2019. "Vignettes-based research in behavioural operations management," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 19(1), pages 65-84.
    • Handle: RePEc:ids:ijbexc:v:19:y:2019:i:1:p:65-84
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