IDEAS home Printed from https://ideas.repec.org/a/ids/ijarge/v10y2014i2p176-189.html
   My bibliography  Save this article

Analysis of social network applications for organic agrifood products

Author

Listed:
  • Alessandro Scuderi
  • Luisa Sturiale

Abstract

This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new strategies and modalities of farms to join the new marketing and meet the new consumers' demand, by means of different tools and media. In Italy, the development perspectives of the online selling process for the organic farm appear to be very interesting because it may represent a tool to integrate the relationship with customers and improve company's marketing strategy. The research carried out on the direct selling online channels allowed proving a direct and indirect utility for quality agrifood products. Information obtained has helped leading companies towards a correct communication strategy in the different environments, traditional and virtual, also considering the impact of social media.

Suggested Citation

  • Alessandro Scuderi & Luisa Sturiale, 2014. "Analysis of social network applications for organic agrifood products," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 10(2), pages 176-189.
    • Handle: RePEc:ids:ijarge:v:10:y:2014:i:2:p:176-189
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=63583
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luisa Sturiale & Alessandro Scuderi & Giuseppe Timpanaro & Benedetto Matarazzo, 2020. "Sustainable Use and Conservation of the Environmental Resources of the Etna Park (UNESCO Heritage): Evaluation Model Supporting Sustainable Local Development Strategies," Sustainability, MDPI, vol. 12(4), pages 1-16, February.
    2. Jamal Ahmed Hama Kareem & Wirya Najm Rashid & Daroon Faridun Abdulla & Othman Kareem Mahmood, 2016. "Social media and consumer awareness toward manufactured food," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1266786-126, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijarge:v:10:y:2014:i:2:p:176-189. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=1 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.