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Italian red wine in the Japanese market: a hedonic price analysis

Author

Listed:
  • Antonino Galati
  • Maria Crescimanno
  • Salvatore Tinervia

Abstract

This study applies the hedonic pricing model to examine important objective attributes appearing on the label of Italian wines influencing average customer wine prices in Japan. Data on 829 red Italian wines sold in the Japanese market were collected through the wine searcher dataset, and the information included on the wine labels, useful for assisting in the selection and appreciation of wines, has been included. A log-linear model was esteemed and the proposed hedonic equation accounted for 43.5% of the variation in wine prices. The results indicate that international grape varieties, alcohol content and the year of production explain most of the price difference. On the other hand, the appellations of origin linked to specific Italian territories negatively affect the medium price of wine. The proposed model will provide useful information for export-oriented Italian wineries in order to establish effective marketing strategies.

Suggested Citation

  • Antonino Galati & Maria Crescimanno & Salvatore Tinervia, 2017. "Italian red wine in the Japanese market: a hedonic price analysis," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 19(6), pages 760-770.
    • Handle: RePEc:ids:gbusec:v:19:y:2017:i:6:p:760-770
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    Cited by:

    1. Claudio Acciani & Annalisa De Boni & Francesco Bozzo & Rocco Roma, 2020. "Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price," Sustainability, MDPI, vol. 13(1), pages 1-15, December.
    2. Wakuo Saito & Teruo Nakatsuma, 2021. "Hierarchical Bayesian Hedonic Regression Analysis of Japanese Rice Wine: Price is Right?," Keio-IES Discussion Paper Series 2021-019, Institute for Economics Studies, Keio University.

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