Systematization of Instruments of Social and Economic Responsibility of Enterprises: Theoretical Aspect

The aim of the article is systematization of instruments for implementation of social and economic responsibility of enterprises in Ukraine and theoretical consideration of the presented instruments. The article studies basic views on instruments of social responsibility of business. It is determined which of them are more traditional, and which ones are the latest, that is up to date. Thus, the traditional ones include: philanthropy, charity, sponsorship, volunteering, patronship, monetary grants, equivalent financing. Based on the understanding of the nature of social and economic responsibility of business proposed by the author, to its instruments there can be attributed all traditional instruments, except for volunteering that does not imply obtaining funds for its activities and has only a social effect. There studied modern instruments of business social responsibility, such as social investments, socially responsible investments, social marketing, charity marketing, social programs, social entrepreneurship, social reporting and social expertise, fundraising, socially responsible approaches to doing business and supply chain management. All of them can be regarded as instruments of social and economic responsibility of business.