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Modern world tendencies of tourism development

Author

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  • Iastremska Olesia A.

    (Kharkiv National University of Economics)

Abstract

The article presents revealed tendencies of development of tourism at the world level under conditions of globalisation, the main of which are increase of tourist flows, increase of requirements to quality and changes in orientation of tourist services, growth of diversity of tourist products and use of modern information technologies when providing tourist services. The latter tendency determines conditions of a necessity to activate tourist companies in information positioning in the virtual environment on the basis of the use of brands. The article presents recommendations on formation of brand-sites for tourist companies, which lie in the use of a friendly interface - their introduction would allow simplification of the search for information about tourist companies and would increase interest of the customers. The article presents a list and content of the sections of the concept of the brand of a tourist company, which consists of a general, entrepreneurial, marketing, legal, investment, cultural and historical, psychological and futurological sections.

Suggested Citation

  • Iastremska Olesia A., 2013. "Modern world tendencies of tourism development," The Problems of Economy, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), issue 1, pages 22-27.
    • Handle: RePEc:idp:redpoe:y:2013:i:1:p:22_27
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