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Marketing Aspects of Competition in the Retail Industry of Ukraine

Author

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  • Sokolova Yuliya A.

    (Zaporizhzhya National Technical University)

Abstract

The article carries out analysis of the current state of competition in the retail industry of Ukraine. The usage of Ukrainian companies marketing activities and tools to strengthen the competitive impact on the market. Marketing strategy of price image of Ukrainian retailers creation are proposed in case to enhance the competitive position and confrontation expansion of foreign retailers. There is a need for further study issues related to the development of measures to improve the attractiveness of the Ukrainian retail industry to the growth of international retailers, which will increase the level of competition in the industry and have a positive impact on the Ukrainian consumers.

Suggested Citation

  • Sokolova Yuliya A., 2012. "Marketing Aspects of Competition in the Retail Industry of Ukraine," The Problems of Economy, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), issue 4, pages 99-102.
    • Handle: RePEc:idp:redpoe:y:2012:i:4:p:99_102
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