IDEAS home Printed from https://ideas.repec.org/a/idp/redpoe/y2012i4p141_145.html
   My bibliography  Save this article

Theoretical and Methodological Approaches to the Formation of Prices of Company

Author

Listed:
  • Timofeev Vladimir N.

    (National Technical University "Kharkiv Polytechnic Institute")

  • Mardus Natalya Yu.

    (National Technical University "Kharkiv Polytechnic Institute")

Abstract

The article deals with the theoretical and methodological principles for the price formation during the period of market relations. Theoretical and methodological basis of the study served as the theory of marketing and scientific methods of scientific knowledge. In order to justify the high level of scientific accuracy to the definition of the strategy and tactics of pricing has been investigated the concept of "price policy", "pricing strategy" and "pricing tactics" as the result revealed differences in some of these concepts by scientists of the field of research, which suggests a certain ambiguity about in the interpretation of certain concepts. An association between has been established these concepts. Supporting the claim that the price strategy is a means of achieving competitive strategies of the company, and pricing is an element of marketing. In addition, for effective pricing there is a need to introduce a systematic approach, which is a well-structured scheme of the formation of the strategy and tactics of pricing in marketing with certain components of the system, the interrelation and the logical sequence of which may be the key of successful result in the formation of pricing mechanism in the system of strategic marketing. Requested to carry out the practical pricing activities of modern enterprises with marketing point.

Suggested Citation

  • Timofeev Vladimir N. & Mardus Natalya Yu., 2012. "Theoretical and Methodological Approaches to the Formation of Prices of Company," The Problems of Economy, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), issue 4, pages 141-145.
    • Handle: RePEc:idp:redpoe:y:2012:i:4:p:141_145
    as

    Download full text from publisher

    File URL: https://www.problecon.com/pdf/2012/4_0/141_145.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:redpoe:y:2012:i:4:p:141_145. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexey Rystenko (email available below). General contact details of provider: https://www.problecon.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.