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Application of the Analysis of Hierarchy Process to Evaluate the Marketing Activities of Commercial Enterprises

Author

Listed:
  • Yevstrat Dmitriy I.

    (Kharkiv National University of Internal Affairs)

  • Kushneruk Yuriy I.

    (Academy of Interior Ministry of Ukraine)

Abstract

The problem of evaluation of marketing activity of trading companies with the analytic hierarchy process.

Suggested Citation

  • Yevstrat Dmitriy I. & Kushneruk Yuriy I., 2012. "Application of the Analysis of Hierarchy Process to Evaluate the Marketing Activities of Commercial Enterprises," The Problems of Economy, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), issue 2, pages 66-71.
    • Handle: RePEc:idp:redpoe:y:2012:i:2:p:66_71
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