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Analyses of efficiency of marketing strategies of advance of bank products

Author

Listed:
  • Lepeiko Tatyana I.

    (Kharkiv National University of Economics)

  • Kotelevska Yuliya V.

    (Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine)

Abstract

The analysis of charges of banks is conducted on marketing. The indexes of efficiency of marketing's measures are expected. Key requirements are certain to forming of marketing strategy of advancement of bank products.

Suggested Citation

  • Lepeiko Tatyana I. & Kotelevska Yuliya V., 2012. "Analyses of efficiency of marketing strategies of advance of bank products," The Problems of Economy, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), issue 1, pages 96-100.
    • Handle: RePEc:idp:redpoe:y:2012:i:1:p:96_100
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