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El Índice Cuantitativo De Calidad Web Como Instrumento Objetivo De Medición De La Calidad De Sitios Web Corporativos / Quantitative Web Quality Index: An Objective Approach To Website Quality Assessment

Author

Listed:
  • González López, Óscar R.

    () (Universidad de Extremadura (España))

  • Bañegil Palacios, Tomás M.

    () (Universidad de Extremadura (España))

  • Buenadicha Mateos, María

    () (Universidad de Extremadura (España))

Abstract

El nuevo entorno marcado por la crisis económica hace imprescindible conocer la eficiencia de las acciones online llevadas a cabo por la empresa. Este trabajo propone una serie de indicadores para evaluar los sitios web de las compañías de todo el mundo. Para ello se ha diseñado la investigación del problema a tratar, basada en la evaluación manual y automática de una serie de variables objetivas, con la posterior aplicación de un análisis factorial para la elaboración de indicadores. El índice cuantitativo de calidad web (ICCW) es una herramienta versátil que nos permite comparar cualquier tipo de organización y detectar los puntos fuertes y débiles del sitio web de la compañía. / In the current economic crisis accurate assessment of the efficiency of the online strategy implemented by companies is a crucial issue. This paper proposes a number of indicators for the evaluation of the websites of companies all over the world. Our research examines the manual and automatic evaluation of a series of objective variables concerning website. To obtain the indicators we applied a factor analysis to the relevant variables. The Quantitative Web Quality Index is a versatile tool that permit us to compare any kind of organizations and detect the strong and weak points of the company’s website.

Suggested Citation

  • González López, Óscar R. & Bañegil Palacios, Tomás M. & Buenadicha Mateos, María, 2013. "El Índice Cuantitativo De Calidad Web Como Instrumento Objetivo De Medición De La Calidad De Sitios Web Corporativos / Quantitative Web Quality Index: An Objective Approach To Website Quality Assessme," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 16-30.
  • Handle: RePEc:idi:jiedee:v:19:y:2013:i:1:p:16-30
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    More about this item

    Keywords

    Evaluación de sitios web; Calidad del sitio web; Análisis del sitio web; E-strategia; Website evaluation; Website quality; Website analysis; E-strategy;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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