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Análisis De La Estacionalidad En El Sector Cinematográfico: Estudio Comparativo Entre La Industria Extranjera Y Española / Analysis Of The Film Sector Seasonality: A Comparative Study Of Foreign And Spanish Industries

Author

Listed:
  • Vila Oblitas, José Roberto

    () (Universidad de Málaga (España))

  • Guzmán Parra, Vanesa F.

    () (Universidad de Málaga (España))

  • Quintana García, Cristina

    () (Universidad de Málaga (España))

Abstract

Con la finalidad de analizar la estacionalidad del cine español frente al americano, se realiza un análisis comparativo entre variables tales como fechas de estreno en cine, evolución del número de espectadores, tendencia de las series y estudio de la estacionalidad en ambos grupos. Los resultados muestran que, en el caso de las películas españolas, la estacionalidad es mucho mayor y además los estrenos se concentran en épocas que no coinciden con los periodos de mayor ocio de los espectadores. / With the aim of analysing the seasonality of the Spanish and American film industries, a comparative analysis was made between variables such as, release dates in cinemas, and trends in audience figures. The results show that Spanish films have a higher seasonality level than American ones, and films are not released during holiday periods in which consumers have more leisure time.

Suggested Citation

  • Vila Oblitas, José Roberto & Guzmán Parra, Vanesa F. & Quintana García, Cristina, 2012. "Análisis De La Estacionalidad En El Sector Cinematográfico: Estudio Comparativo Entre La Industria Extranjera Y Española / Analysis Of The Film Sector Seasonality: A Comparative Study Of Foreign And S," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 18(2), pages 177-182.
  • Handle: RePEc:idi:jiedee:v:18:y:2012:i:2:p:177-182
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    File URL: http://www.elsevier.es/es/revistas/investigaciones-europeas-direccion-economia-empresa-345/analisis-estacionalidad-sector-cinematografico-estudio-comparativo-industria-90133651-articulos-2012
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    Keywords

    Estacionalidad; Industria cinematográfica; Cine español; Cine norteamericano; Fecha de estreno; Seasonality; Film industry; Spanish films; USA films; Release date;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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