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Análisis De Las Motivaciones Para Certificar La Marca “Q De Calidad Turística”. Sector De Alojamiento / Analysis Of Reasons To Certified The Mark “Q For Tourist Quality”. Accommodation Sector

  • Álvarez García, José


    (Universidad de Vigo (España))

  • Fraiz Brea, José Antonio


    (Universidad de Vigo (España))

  • Del Río Rama, María de la Cruz


    (Universidad de Vigo (España))

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    En este articulo se exponen los resultados del estudio empírico llevado a cabo en 186 empresas de alojamiento turístico a nivel nacional certificadas con la marca “Q de Calidad Turística”, planteado con el objetivo de analizar las motivaciones que llevan a las empresas del sector turístico a implementar y certificar Sistemas de Gestión de la Calidad. Realizada una exhaustiva revisión teórica, la metodología empleada consiste en un análisis descriptivo y factorial con la finalidad de determinar la importancia y estructura de dichas motivaciones. Así como, agrupamos las empresas con el objetivo de analizar dichos grupos lo que nos permitirá establecer el perfil de los mismos mediante un análisis clúster. Los resultados obtenidos ponen de manifiesto que las motivaciones más importantes que impulsan a las empresas de alojamiento a implantar un sistema de Gestión de la Calidad son motivaciones internas, detectándose en este estudio diferencias con los hallazgos en otras investigaciones académicas realizadas en empresas industriales. La estructura de las motivaciones en este sector está configurada por tres grupos; razones externas de mercado, razones externas de exigencias, y razones internas. / This paper presents the results of the empirical study conducted in 186 tourist accommodation businesses nationally certified under the “Q for Tourist Quality”, presented in order to analyze the motivations that lead companies in the tourism sector implementing and certifying Quality Management Systems. Once a comprehensive theoretical review, the methodology consists of a descriptive analysis and factor analysis in order to determine the structure of these motivations in this sector. Finally, cluster firms and these groups are analyzed to establish their profile by cluster analysis. The results show that the most important motivations that drive hosting companies to implement a system of quality management are internal motivations, this study showing differences with the findings in other academic studies in industrial companies. The structure of motivation in this sector is made up of three groups: external market reasons, external demands reasons and internal reasons.

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    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 18 (2012)
    Issue (Month): 1 ()
    Pages: 101-121

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    Handle: RePEc:idi:jiedee:v:18:y:2012:i:1:p:101-121
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    Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

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