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La Influencia De La Diversificación Y Experiencia Internacional En La Estrategia Medioambiental Proactiva De Las Empresas / The Influence Of International Diversification And International Experience On The Firms’ Proactive Environmental Strategy

  • Aguilera Caracuel, Javier


    (Universidad de Granada (España))

  • Escudero Torres, Mª Á


    (Universidad de Granada (España))

  • Hurtado Torres, Nuria Esther


    (Universidad de Granada (España))

  • Vidal Salazar, Mª Dolores


    (Universidad de Granada (España))

Este trabajo tiene como objetivo analizar la influencia que la internacionalización puede tener sobre la adopción de una estrategia medioambiental más proactiva por parte de las empresas. ara conseguir este objetivo realizamos 103 entrevistas personales a los directores generales de empresas exportadoras españolas pertenecientes al sector de la alimentación. Nuestros resultados muestran que un alto grado de diversificación internacional favorece el desarrollo de una estrategia medioambiental más proactiva. Además, la experiencia internacional de las empresas contribuye también a la adquisición de capacidades medioambientales valiosas. Por tanto, la internacionalización permite a las empresas desarrollar una estrategia más avanzada en gestión medioambiental. Finalmente, recogemos una serie de implicaciones de carácter práctico para directivos y reguladores públicos. / We analyze the influence of the firms’ internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages these firms to take advantage of different environmental competitive advantages from the different regions where they operate. In addition, firms’ international experience contributes to acquiring valuable environmental capabilities. Thus, our results support that internationalization leads firms to develop an advanced posture to environmental issues and adopt a proactive environmental strategy. Our paper discusses implications for managers and policy-makers.

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Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

Volume (Year): 17 (2011)
Issue (Month): 1 ()
Pages: 75-91

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Handle: RePEc:idi:jiedee:v:17:y:2011:i:1:p:75-91
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