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Un Modelo Causal De Competitividad Empresarial Planteado Desde La Vbr: Capacidades Directivas, De Innovación, Marketing Y Calidad / An Explanatory Model Of The Competitiveness Of The Firm From The Rbv: Management, Innovation, Marketing And Quality Capabilities

  • Martínez Santa María, R.


    (Universidad del País Vasco (España))

  • Charterina Abando, J


    (Universidad del País Vasco (España))

  • Araujo de la Mata, A.


    (Universidad del País Vasco (España))

El propósito de esta investigación es desarrollar un modelo explicativo de la competitividad empresarial a partir de factores internos a la empresa. Para ello se identifican los factores de competitividad más importantes en el caso de las empresas manufactureras vascas, así como las variables que permiten caracterizarlos, utilizando técnicas cualitativas basadas en entrevistas con directivos. Los factores resultantes son las capacidades directivas, las capacidades de innovación, las capacidades de marketing y las capacidades de calidad. Tras analizar estos factores bajo la Visión de la empresa Basada en Recursos (VBR), y definir sus escalas de medida, se plantea un modelo causal que relaciona cada uno de ellos con la competividad de la empresa. Este modelo otorga una importancia especial a las capacidades directivas al plantear este factor como precedente del resto de capacidades de la empresa. El modelo es contrastado a través de la técnica de modelado con ecuaciones estructurales utilizando una muestra representativa de la población de empresas manufactureras vascas formada por 861 empresas. / The aim of this research is to develop an explanatory model of the competitiveness of the firm from its internal factors. The most important factors of competitiveness and the variables featuring them are empirically identified in the case of the Basque manufactures through qualitative techniques based on interviews with their managers. The resultant factors are management capabilities, innovation capabilities, marketing capabilities and quality capabilities. After analysing them under the Resource Based View of the firm (RBV) and defining their measurement scales, a general causal model that relates each factor with the competitiveness of the firm is proposed. The model also sets the management capabilities as the driver of the other firm´s resources. This model will be tested through Structural Equations Modelling using a statistically representative sample of the population of Basque manufactures consisting of 861 firms.

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Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

Volume (Year): 16 (2010)
Issue (Month): 2 ()
Pages: 165-188

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Handle: RePEc:idi:jiedee:v:16:y:2010:i:2:p:165-188
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Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España

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