IDEAS home Printed from
   My bibliography  Save this article

Un Modelo Causal De Competitividad Empresarial Planteado Desde La Vbr: Capacidades Directivas, De Innovación, Marketing Y Calidad / An Explanatory Model Of The Competitiveness Of The Firm From The Rbv: Management, Innovation, Marketing And Quality Capabilities


  • Martínez Santa María, R.

    () (Universidad del País Vasco (España))

  • Charterina Abando, J

    () (Universidad del País Vasco (España))

  • Araujo de la Mata, A.

    () (Universidad del País Vasco (España))


El propósito de esta investigación es desarrollar un modelo explicativo de la competitividad empresarial a partir de factores internos a la empresa. Para ello se identifican los factores de competitividad más importantes en el caso de las empresas manufactureras vascas, así como las variables que permiten caracterizarlos, utilizando técnicas cualitativas basadas en entrevistas con directivos. Los factores resultantes son las capacidades directivas, las capacidades de innovación, las capacidades de marketing y las capacidades de calidad. Tras analizar estos factores bajo la Visión de la empresa Basada en Recursos (VBR), y definir sus escalas de medida, se plantea un modelo causal que relaciona cada uno de ellos con la competividad de la empresa. Este modelo otorga una importancia especial a las capacidades directivas al plantear este factor como precedente del resto de capacidades de la empresa. El modelo es contrastado a través de la técnica de modelado con ecuaciones estructurales utilizando una muestra representativa de la población de empresas manufactureras vascas formada por 861 empresas. / The aim of this research is to develop an explanatory model of the competitiveness of the firm from its internal factors. The most important factors of competitiveness and the variables featuring them are empirically identified in the case of the Basque manufactures through qualitative techniques based on interviews with their managers. The resultant factors are management capabilities, innovation capabilities, marketing capabilities and quality capabilities. After analysing them under the Resource Based View of the firm (RBV) and defining their measurement scales, a general causal model that relates each factor with the competitiveness of the firm is proposed. The model also sets the management capabilities as the driver of the other firm´s resources. This model will be tested through Structural Equations Modelling using a statistically representative sample of the population of Basque manufactures consisting of 861 firms.

Suggested Citation

  • Martínez Santa María, R. & Charterina Abando, J & Araujo de la Mata, A., 2010. "Un Modelo Causal De Competitividad Empresarial Planteado Desde La Vbr: Capacidades Directivas, De Innovación, Marketing Y Calidad / An Explanatory Model Of The Competitiveness Of The Firm From The Rbv," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 16(2), pages 165-188.
  • Handle: RePEc:idi:jiedee:v:16:y:2010:i:2:p:165-188

    Download full text from publisher

    File URL:
    File Function: complete text
    Download Restriction: no

    References listed on IDEAS

    1. Rudberg, Martin & Olhager, Jan, 2003. "Manufacturing networks and supply chains: an operations strategy perspective," Omega, Elsevier, vol. 31(1), pages 29-39, February.
    2. Vijay Pothukuchi & Fariborz Damanpour & Jaepil Choi & Chao C Chen & Seung Ho Park, 2002. "National and Organizational Culture Differences and International Joint Venture Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 243-265, June.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:16:y:2010:i:2:p:165-188. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.