IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Demographic Influences on Internet Banking in Malaysia

Listed author(s):
  • Rohaya Shaari
  • Hafizi Muhamad Ali
Registered author(s):

    Internet banking is regarded as a new delivery channel, which if effectively used, can provide competitive advantage in the banking sector. While it promises enormous benefits both to consumers and banks, the question is how bank managers perceive the strategic and operational issues of Internet banking. Therefore, this paper seeks to examine the perceptions of bank managers on Internet banking with respect to strategic and operational issues. This study is based on the responses of 54 bank managers of Northern area of Malaysia. Interestingly, as regards operational issues, this study finds that there is a significant difference between the level of education and years of service. Further, analysis of strategic issues reveals that it is mandatory for banks to implement Internet banking to compete effectively in the future. In operational issues, bankers perceived that Internet banking would help improve their customer service. Hence, this finding suggests that bank managements should continue to offer personalized services to the customers. Thus, the study suggests that Internet banking should be used as an informational and transactional tool to complement and enhance banking operations.

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below under "Related research" whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Article provided by IUP Publications in its journal The IUP Journal of Bank Management.

    Volume (Year): VIII (2009)
    Issue (Month): 2 (May)
    Pages: 74-86

    in new window

    Handle: RePEc:icf:icfjbm:v:8:y:2009:i:2:p:74-86
    Contact details of provider:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:icf:icfjbm:v:8:y:2009:i:2:p:74-86. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (G R K Murty)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.