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WEB-Marketing Strategy for SMEs


  • LuminiÈ›a PISTOL

    () (Spiru Haret University, Bucharest)

  • Manuela EPURE

    () (Spiru Haret University, Bucharest)


    () (Spiru Haret University, Bucharest)


Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes

Suggested Citation

  • LuminiÈ›a PISTOL & Manuela EPURE & Rocsana BUCEA-MANEA-ÈšONIȘ, 2016. "WEB-Marketing Strategy for SMEs," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 128-137, October.
  • Handle: RePEc:icb:wpaper:v:3:y:2016:i:1:128-137

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    References listed on IDEAS

    1. Baumol, William J., 1996. "Entrepreneurship: Productive, unproductive, and destructive," Journal of Business Venturing, Elsevier, vol. 11(1), pages 3-22, January.
    2. Arnis Sauka, 2008. "Productive, Unproductive and Destructive Entrepreneurship: A Theoretical and Empirical Exploration," William Davidson Institute Working Papers Series wp917, William Davidson Institute at the University of Michigan.
    3. S. S. M. Sadrul Huda & Ahmed Taneem Muzaffar & Jashim Uddin Ahmed, 2008. "The Perception on Food Quality among Urban People," AIUB Bus Econ Working Paper Series AIUB-BUS-ECON-2008-17, American International University-Bangladesh (AIUB), Office of Research and Publications (ORP), revised May 2008.
    4. Chudnovsky, Daniel & Lopez, Andres & Pupato, German, 2006. "Innovation and productivity in developing countries: A study of Argentine manufacturing firms' behavior (1992-2001)," Research Policy, Elsevier, vol. 35(2), pages 266-288, March.
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    More about this item


    e-marketing; pillars of internationalization strategy; SMEs;

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


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