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WEB-Marketing Strategy for SMEs


  • LuminiÈ›a PISTOL

    () (Spiru Haret University, Bucharest)

  • Manuela EPURE

    () (Spiru Haret University, Bucharest)


    () (Spiru Haret University, Bucharest)


Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes

Suggested Citation

  • LuminiÈ›a PISTOL & Manuela EPURE & Rocsana BUCEA-MANEA-ÈšONIȘ, 2016. "WEB-Marketing Strategy for SMEs," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 128-137, October.
  • Handle: RePEc:icb:wpaper:v:3:y:2016:i:1:128-137

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    More about this item


    e-marketing; pillars of internationalization strategy; SMEs;

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management


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