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PEST Analysis of Serbia

Author

Listed:
  • Ivan Stosic

    () (Institute of Economic Sciences, Belgrade, Serbia)

  • Drasko Nikolic

    () (Institute of Economic Sciences, Belgrade, Serbia)

  • Aleksandar Zdravkovic

    () (Institute of Economic Sciences, Belgrade, Serbia)

Abstract

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented PEST analysis indicate that the current macro-environment is characterized by the dominance of threats and weaknesses with few opportunities and strengths. Consequently, there is a strong need for faster implementation of structural changes in order to eliminate or minimize the impact of weaknesses and threats of the current macro-environment and create more favorable business climate that would enable companies to formulate effective strategies and to raise their business performances.

Suggested Citation

  • Ivan Stosic & Drasko Nikolic & Aleksandar Zdravkovic, 2012. "PEST Analysis of Serbia," Economic Analysis, Institute of Economic Sciences, vol. 45(1-2), pages 59-73.
  • Handle: RePEc:ibg:eajour:v:45:y:2012:i:1-2:p:59-73
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    File URL: http://www.ien.bg.ac.rs/index.php/en/2012/2012-1-2
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    More about this item

    Keywords

    Pest analysis; Serbia; business climate; macro-environment; strategic management; enterprises;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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