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A Model Proposal To Improve Competitiveness Of Tourist Guide Services In The City Of Cancun, Q. Roo, Propuesta De Un Modelo Para Mejorar La Competitividad En El Servicio De Los Guias De Turistas En La Ciudad De Cancun, Q. Roo

Author

Listed:
  • Lucila Zarraga Cano
  • Victor Manuel Molina Morejon
  • Jose Gabriel Ruiz Andrade
  • Enrique Corona Sandoval

Abstract

This study presents a model to standardize service quality control for tour guides in Cancun, Mexico. The model seeks to assists tour guides and tourism providers in assessing service quality and to improve performance and subsequently revenue and repeat customers.

Suggested Citation

  • Lucila Zarraga Cano & Victor Manuel Molina Morejon & Jose Gabriel Ruiz Andrade & Enrique Corona Sandoval, 2012. "A Model Proposal To Improve Competitiveness Of Tourist Guide Services In The City Of Cancun, Q. Roo, Propuesta De Un Modelo Para Mejorar La Competitividad En El Servicio De Los Guias De Turistas En La," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(2), pages 101-112.
    • Handle: RePEc:ibf:riafin:v:5:y:2012:i:2:p:101-112
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    More about this item

    Keywords

    Tourism; quality; competitiveness; service; revenue;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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