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Needs To Improve The Quality Of Micro And Small Companies The Tourist Zone In Ensenada, Baja California Deteccion De Necesidades Para Mejorar La Calidad De Las Micro Y Pequenas Empresas De Una Zona Caracterizada Como Turistica En Ensenada, Baja California

Author

Listed:
  • Jose de Jesus Moreno Neri
  • Maria del Mar Obregon Angulo
  • Santiago Alejandro Arellano Zepeda

Abstract

This work identifies needs of tourism businesses of Ensenada, Baja California. We identify actions that support new creation and actions for firms with problems. Businesses examined are located on the first street of Lopez Mateos. A mixed methodology is proposed to owners and managers of the establishments and representatives of the organizations that support them. The objective is to gather information about needs that serve as a basis to increase their business quality. One issue the sector faces is a decrease of visitors, caused by levels of insecurity. Creating a solution requires participation of the three levels of government. Employers must develop strategic plans, market studies and improve customer service

Suggested Citation

  • Jose de Jesus Moreno Neri & Maria del Mar Obregon Angulo & Santiago Alejandro Arellano Zepeda, 2018. "Needs To Improve The Quality Of Micro And Small Companies The Tourist Zone In Ensenada, Baja California Deteccion De Necesidades Para Mejorar La Calidad De Las Micro Y Pequenas Empresas De Una Zona Ca," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(6), pages 87-96.
    • Handle: RePEc:ibf:rgnego:v:6:y:2018:i:6:p:87-96
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    More about this item

    Keywords

    Business Needs; Permanency Actions; Visitor Decrease and Insecurity;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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