The University Social Responsibility Of Coahuila, Mexico: Exploratory Study, La Responsabilidad Social Universitaria En Coahuila, Mexico: Estudio Exploratorio

University Social Responsibility has achieved great significance in this century as part of the comprehensive reflection of its mission in education, research and participation in the economic, social and environmental development of society. This requires organizational change, strategies and actions to create synergies between different stakeholders within the institution and with agents in the environment. This paper shows the perception of social responsibility from the perspective of teachers and students of the at the Autonomous University of Coahuila (UAdeC). The methodology used are tools developed by the IDB Latin American univer\sities on diagnostic effectiveness of the relationship between the university and society. We applied questionnaires in two related areas: organizational and educational in Saltillo Unit FCA, as the first phase of the overall research project. The data obtained were processed using descriptive statistical techniques. The results show, from a quantitative perspective, of perceptions of teachers, students and administrative staff address both aspects of MSW in the mission, strategy and actions of the organization and in the field of training students. The results serve as input to establish institutional commitment, identify actions in the short and medium-term strategic objectives and the development of indicators to measure the effectiveness of college socially responsible action