Guidelines Conflict In The Family Business: Case Study In Monclova, Coahuila, Mexico, Conflicto De Normas En La Empresa Familiar: Estudio De Caso En Monclova, Coahuila, Mexico

Family and enterprise are two systems that rule over different sets of norms. This investigation analyses the way this divergence becomes apparent and generates conflicts in the processes of personnel selection, compensations, evaluation and training. We specifically examine the Human Resources department in a Family Enterprise. We used the case study method to examine a contemporary phenomenon, through a qualitative approach and within a real life context. This research examines a family business dedicated to the hardware trade. To assure reliability we examine a triangulation of several information sources: documentary research, non-structured interview, closed questionnaire and the not intervening observation. The results obtained indicate the need to establish a balance between family demands and business profitability. The results also confirmed that use of case studies as a research method in family business can provide high quality and detailed information