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THE IMPORTANCE OF STRATEGIC PLANNING AS SYSTEM INNOVATION AND PERMANENCE OF MiPyMES, LA PLANEACION ESTRATEGICA EN LA INNOVACION Y PERMANENCIA DE LAS MIPYMES

Author

Listed:
  • Delia Arrieta Diaz
  • Ernesto Geovani Figueroa Gonzalez
  • Jose Enrique Luna Correa
  • Maria Azucena Rivera Santillan
  • Miguel Angel Melendez Guerrero
  • Jesus Guillermo Sotelo Asef

Abstract

The objective of this research is to understand the importance of strategic planning in innovation and permanence by SMEs in the State of Durango, Mexico. Results show that SMEs’ innovation, especially innovation in products, services and business process, benefits from formal strategic planning. The benefits of planning are well documented academically, but evidence of its application in SMEs is scarce. The relevance of this study is that by orographic issues few studies are generated in the state of Durango. The results from this study may be useful for policymaker in developing economic policies to support companies. The overview of existing companies is displayed in the State of Durango in relation to variables such as strategic planning and innovation in products and services, business processes and management

Suggested Citation

  • Delia Arrieta Diaz & Ernesto Geovani Figueroa Gonzalez & Jose Enrique Luna Correa & Maria Azucena Rivera Santillan & Miguel Angel Melendez Guerrero & Jesus Guillermo Sotelo Asef, 2015. "THE IMPORTANCE OF STRATEGIC PLANNING AS SYSTEM INNOVATION AND PERMANENCE OF MiPyMES, LA PLANEACION ESTRATEGICA EN LA INNOVACION Y PERMANENCIA DE LAS MIPYMES," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(5), pages 1-14.
    • Handle: RePEc:ibf:rgnego:v:3:y:2015:i:5:p:1-14
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    More about this item

    Keywords

    Strategic Planning; Innovation; Permanence; SMEs;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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