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E-Commerce Management Impact In Business Performance Gestion E Impacto Del Comercio Electronico En El Rendimiento Empresarial

Author

Listed:
  • Emilio Padron Cantu
  • Víctor Manuel Molina Morejon
  • Adriana Méendez Wong

Abstract

Technologies are applied daily in order to solve society problems. Technologies Allow quick responses to current market conditions. Firms have capabilities in the value chain to collaborate and compete with large corporations. E-commerce is the buying and selling of products or services through the internet, using electronic media such as cards credit, debit, transfers between bank accounts of companies, cash on delivery or check. The correct use of electronic media, the proper treatment, care and personalized customer support will be vital for the development of online industry. This research develops a strategic model to support Mexican companies over the Internet in a way that their use Information Technology solutions lead to success.

Suggested Citation

  • Emilio Padron Cantu & Víctor Manuel Molina Morejon & Adriana Méendez Wong, 2014. "E-Commerce Management Impact In Business Performance Gestion E Impacto Del Comercio Electronico En El Rendimiento Empresarial," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(3), pages 113-123.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:3:p:113-123
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    More about this item

    Keywords

    E-Commerce; Customer; Information Technologies; Satisfaction;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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