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SOCIAL NETWORKS IN MSMEs LOCATED IN PUEBLA, MEXICO LAS REDES SOCIALES EN LAS MIPYME LOCALIZADAS EN PUEBLA MEXICO

Author

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  • Maria Antonieta Monserrat Vera Munoz
  • Rafaela Martinez Mendez
  • Gerardo Serafin Vera Munoz

Abstract

This paper presents an analysis of the characteristics of social networks and their benefits to MSMEs located in Puebla, Mexico. This research adds to the work of authors who have studied about social networks in the Micro Small and Medium Enterprises (MSME) located in different parts of Mexico. The sample was 341 companies represented by its owner or administrator. We use a questionnaire of 10 questions. The field research was conducted in a single stage, lasting three weeks. In the first week 91 questionnaires were applied, in the second week and 50 questionnaires were applied and in the third week 200 questionnaires. The objective of this work is to investigate the benefits of Social Networks in MSME poblanas as facilitators of knowledge that support them to remain in the market, improvements in product and process innovation and actions. The research answers the question what are the exchange of information that have poblanas MSME, what type and with whom?

Suggested Citation

  • Maria Antonieta Monserrat Vera Munoz & Rafaela Martinez Mendez & Gerardo Serafin Vera Munoz, 2014. "SOCIAL NETWORKS IN MSMEs LOCATED IN PUEBLA, MEXICO LAS REDES SOCIALES EN LAS MIPYME LOCALIZADAS EN PUEBLA MEXICO," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(2), pages 31-41.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:2:p:31-41
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    More about this item

    Keywords

    Knowledge Networks; MSME;

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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