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Cross-Culture Integration And Global New Product Development

Author

Listed:
  • Jianfeng Wang
  • David Solan
  • Bo Xu

Abstract

The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the challenges of cross-cultural integration and new product development offering an extension of their model integrating additional aspects of culture structure and their influences on new product development in the international arena.

Suggested Citation

  • Jianfeng Wang & David Solan & Bo Xu, 2014. "Cross-Culture Integration And Global New Product Development," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 93-98.
    • Handle: RePEc:ibf:rbfstu:v:5:y:2014:i:1:p:93-98
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    More about this item

    Keywords

    Culture; New Product Development;

    JEL classification:

    • F69 - International Economics - - Economic Impacts of Globalization - - - Other
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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