Particularities of the Vine and Wine Market
In a market environment where the economic activity has a pronounced globalization trend, the wine producers are confronted with problems regarding the supply, demand and the consumption trends; although the vine and wine sector has been extremely active in attracting the European Community funds, this chain is still confronted with a series of problems, which are generated by the production quality structure, inefficiency of the production of raw materials, poor commercial use of the natural potential. Although significant progress has been made for the improvement of the domestic production supply on the Romanian wine market, the creation and development of relations between the players in the chain has not been a priority so far. For the purpose of this research, case studies were conducted in production units from representative areas, and the main problems and constraints to competitiveness were identified.
Volume (Year): 6 (2009)
Issue (Month): 2 ()
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