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How Does Global And Local Climate Change Awareness Influence Tourists’ Willingness To Contribute To Environmental Solutions?

Author

Listed:
  • Angeliki, N. MENEGAKI

    (Department of Business Administration and Tourism, Hellenic Mediterranean University, Heraklion, Crete, GREECE)

  • Can Tansel TUGCU

    (Faculty of Economics and Administrative Sciences, Akdeniz University, TURKIYE,)

Abstract

Our study investigates the influence of both global and local climate change awareness on tourists' willingness to contribute, either financially or through time donations, to climate change mitigation efforts. Drawing on survey data from 650 respondents, the findings indicate that global awareness significantly enhances tourists' propensity to take action, whereas local awareness exerts no statistically significant effect. Tourists who recognize the global dimensions of climate change are more inclined to support environmental initiatives within their home country. These results suggest that promoting a broader, global understanding of environmental issues is more effective in fostering pro-environmental behavior among tourists than focusing on localized impacts. The implications for policymakers and the tourism sector are clear: public awareness campaigns and interventions should emphasize global environmental awareness to promote sustainable tourism. Specifically, integrating global climate education into tourism programs and providing accessible, cost-effective options for sustainable practices can help translate tourists' willingness into tangible action.

Suggested Citation

  • Angeliki, N. MENEGAKI & Can Tansel TUGCU, 2025. "How Does Global And Local Climate Change Awareness Influence Tourists’ Willingness To Contribute To Environmental Solutions?," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 37-49, June.
    • Handle: RePEc:hrs:journl:v:xvii:y:2025:i:1:p:37-49
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    More about this item

    Keywords

    Climate change; sustainable tourism; willingness to pay; global and local impacts; Structural Equation Modelling;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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