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Consideration Regarding The Effect Of Inovation And Integrated Use Of Technologies And Techniques For Small And Medium Romanian Enterprises Based On Knowledge

Author

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  • ENUSI, Mariana
  • HARNAGEA, Cristina

Abstract

The last two decades have witnessed a significant increase in discussions about the different dimensions of knowledge and knowledge management (KM). Many factors have contributed to this growing interest including globalization, increased competition, diffusion of new ICTs (information and communication technologies) and new procurement routes, among others. There are a range of techniques and technologies that can be used for KM in construction of Small and Medium Enterprises based on knowledge. The use of techniques for KM is not new, but many technologies for KM are fairly new and still evolving. Knowledge-based economy indicate that most of Small and Medium Enterprises based on knowledge do not adopt a structured approach for selecting KM technologies and techniques. The use of KM techniques is more evident compared to KM technologies. There is also reluctance among Small and Medium Enterprises based on knowledge to invest in highly specialised KM technologies. The high costs of specialist KM technologies are viewed as the barrier to their adoption. In conclusion, the paper advocates integrated use of KM techniques and technologies in Small and Medium Enterprises based on knowledge.

Suggested Citation

  • ENUSI, Mariana & HARNAGEA, Cristina, 2012. "Consideration Regarding The Effect Of Inovation And Integrated Use Of Technologies And Techniques For Small And Medium Romanian Enterprises Based On Knowledge," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 41-49, June.
    • Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:41-49
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    More about this item

    Keywords

    Small and Medium Enterprises based on knowledge; KM techniques; KM technologies; performance; competence;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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