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Considerations Regarding The Methodology Of Analysis And Performance Evaluation For Romanian Small And Medium Enterprises Based On Knowledge

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  • ENUSI, Mariana

Abstract

The key-factor in profitability of the small and medium enterprises based on knowledge is the intellectual capital and non-corporal actives of those. The empirical formers studies confirm that the intellectual capital has a great impact to the performances of the small and medium enterprises based on knowledge. The aim of this article is to exam the inter-relations and inter-actions between the components of the intellectual capital and the non-corporal actives in the process of evaluation the performances of the enterprises based on knowledge that is a competitive sustainable advantage. These are basic for help the decisions of the management o allocate resources and the decision of the investors regarding the correlation between value and price.

Suggested Citation

  • ENUSI, Mariana, 2011. "Considerations Regarding The Methodology Of Analysis And Performance Evaluation For Romanian Small And Medium Enterprises Based On Knowledge," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 56-62, December.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:56-62
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/4/9.pdf
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    Keywords

    Competence Management; Competence Management Information Systems; Methodology of analysis; small and medium enterprises;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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