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Considerations Concerning Product Innovation Approach In Successful Manufacturing Organisations


  • DALATA, Marius Dan


Fast product innovation and creativity is driving the development strategies of the most nations enjoying high economic growth. The development of fast innovative new products needs to be based on a close alignment between technology, products and markets, with a focus on achieving increased aggregate value. This paper is dealing with important technological and organizational integration variables of new organizational products and with the motivation of workers to innovate.

Suggested Citation

  • DALATA, Marius Dan, 2011. "Considerations Concerning Product Innovation Approach In Successful Manufacturing Organisations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 09-14, December.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:09-14

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    knowledge management; organizational behaviour; innovation management; motivation; learning organizations;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General


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