A Successful Advertising Campaign
TO ADVERTISE OR NOT TO ADVERTISE? is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business. As many of you know advertising and promotion are all around us. Whether you watch television, listen to driving on the highway, flipping through a magazine or listening to radio, which is watered at each end by posts, to try to obtain a product or a service. And although there has been much discussion as to whether the advertising is effective and if there are people to buy the products concerned, the reality is that many companies spend billions of greenbacks in advertising with the hope that it will increase profits. Good advertising has the power to make people notice and buy the product or act to the advertisement.
When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:81-91. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.