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The Futures Of Small And Medium Sized Enterprises


  • ENUSI, Mariana


The past twenty years has seen growing academic and policy interest in the role of SMEs within a global context. There has been much debate surrounding the negative impact of globalization on the international SME arising from increased competitive pressure. However, SMEs have long found opportunities in the global economy and as international innovation has expanded, so too have these oprtunities. Despite these advantages, the SME share in the total value of international innovation is often found to be markedly lower that their share in GDP, evidence of the barriers facing the SME seeking to access international markets. Accordingly the international SME has attracted the attention of policy markers, as any barriers to international innovation are likely to impinge disproportionately on this group of firms which are often the productive, R&D intensive and most growth orientated, and thus potentially the strongest contributors to a dynamic national economy.

Suggested Citation

  • ENUSI, Mariana, 2011. "The Futures Of Small And Medium Sized Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 71-80, March.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:71-80

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