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The Key Aspects Of The Strategy

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  • PANDELICA, Ionut
  • PANDELICA, Analia

Abstract

Cooperative strategy became a very fashionable area of intellectual debate in the 1990s, rather as competitive strategy was in the 1980s following the publication of works by Porter (1980,1985). Managers are responsible for health of their enterprises both in the present and in the future. Strategic management is the part of their job that relates to the future. Strategic management is about taking action today to achieve benefits in the future. The propose of this paper is to highlight the key aspects of the strategy that managers should take into account in the strategic planning process.

Suggested Citation

  • PANDELICA, Ionut & PANDELICA, Analia, 2011. "The Key Aspects Of The Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 34-38, March.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:34-38
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