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Market-Orientation And Innovation In Small And Medium Enterprises

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  • DALOTA, Marius-Dan

Abstract

If managers of many SME do not clearly assume the necessity to modernize their organizations, they will not be able to take advantage of all its resources' potentialities, not only the technological resources, but also of the capacities and qualifications of the human resources. This article looks at how new technologies and their inherent risks have to be considered to achieve performance, to enhance productivity, and to strengthen competitiveness. The solution demands the understanding of the capacities of technologies, the possibility of exploring their benefits and the effort of acquiring an improving the management performance.

Suggested Citation

  • DALOTA, Marius-Dan, 2011. "Market-Orientation And Innovation In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 12-20, March.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:12-20
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/1/4.pdf
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