Make Live and Let Die: Why Creative People are not so Creative to Solve Social Problems?

This paper aims to discuss the idea of creative city that has been used in the city of Rio de Janeiro, Brazil, and how the so-called creative class seems to be not able to propose alternatives for solving urban and housing problems. This research uses the Foucauldian genealogical method to demystify the discursive formations that validate ritualized utterances, as in the case of the use of creativity, and is based on the literature on economy, cities and creative people as well as newspaper articles and magazines from approximately 2010 up to now combining theoretical research and analysis of social events just as the way they are reported and disseminated in the media. We hope to highlight how creativity is increasingly used as a biopolitical strategy applied in cities, populations and urban plans, economics and subjectivities in a globalized context. The hypothesis is that, the creative class, which is supposed to revitalize and transform the urban centers didn´t prove until now that your creativity can be applied in a direction of an urban revolution. In contrast, we intend to show as the main result of the research the growth of a movement that is becoming more and more strategic and coordinated to handle with urban questions, which we are going to call counter-dromologic, alluding to Paul Virilio (1996). They are trying to deal with the very mismatch between the economic changes and the speed of urban operations to countering their advance.