IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v1y2009i4p815-826d5911.html
   My bibliography  Save this article

Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers

Author

Listed:
  • Peter Jones

    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • Daphne Comfort

    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • David Hillier

    (Centre for Police Science, University of Glamorgan, Pontypridd, Wales, CF37 1DL, UK)

Abstract

Sustainable consumption is a core policy objective within the UK Government’s Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This paper explores how the UK’s top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The paper concludes with some reflections on how sustainable consumption fits into the large food retailers’ business models.

Suggested Citation

  • Peter Jones & Daphne Comfort & David Hillier, 2009. "Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers," Sustainability, MDPI, vol. 1(4), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:1:y:2009:i:4:p:815-826:d:5911
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/1/4/815/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/1/4/815/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tom Barnett & Michael James Bowes & Jerry White & Anwar Zaib, 2017. "Long-term Thinking in Organizations," Vision, , vol. 21(2), pages 109-128, June.
    2. Olivier E. Malay, 2020. "Improving government and business coordination through the use of consistent SDGs indicators. A comparative analysis of national (Belgian) and business (pharma and retail) sustainability indicators," LIDAM Discussion Papers IRES 2020031, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES), revised 27 Oct 2020.
    3. Ologunebi, John & Taiwo, Ebenezer, 2023. "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper 118771, University Library of Munich, Germany.
    4. C. William Young & Sally V. Russell & Cheryl A. Robinson & Phani Kumar Chintakayala, 2018. "Sustainable Retailing – Influencing Consumer Behaviour on Food Waste," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 1-15, January.
    5. José Luis Ruiz-Real & Juan Uribe-Toril & Juan Carlos Gázquez-Abad & Jaime De Pablo Valenciano, 2018. "Sustainability and Retail: Analysis of Global Research," Sustainability, MDPI, vol. 11(1), pages 1-18, December.
    6. Margo E. Barker & Francis Wong & Christopher R. Jones & Jean M. Russell, 2019. "Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    7. Jesús Morcillo-Bellido & Alfonso Duran-Heras, 2020. "Sustainability Governance Mechanisms in Supply Chains: An Application in the Retail Sector," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    8. Malay, Olivier E. & Aubinet, Stephane, 2021. "Improving government and business coordination through the use of consistent SDGs indicators. A comparative analysis of national (Belgian) and business (pharma and retail) sustainability indicators," Ecological Economics, Elsevier, vol. 184(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:1:y:2009:i:4:p:815-826:d:5911. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.