An Empirical Evaluation of a New Heuristic Method for Identifying Safety Improvement Sites on Rural Highways: An Oregon Case Study

Road safety is considered one of the fundamental factors for sustainable mobility, which requires establishing effective highway safety management programs and processes. Identifying safety improvement sites (network screening) is a critical step in the state roadway safety programs. The overall effectiveness of these programs largely relies on the robustness of the network screening method in identifying sites with high potential for safety improvements. This study investigates the network screening performance of a new proposed methodology that employs heuristic scoring schemes to account for roadway and roadside characteristics, crash history, and traffic exposure. The new method, originally proposed for use on rural low-volume roads, is simplistic in that it does not require exact and detailed information on traffic and geometric characteristics and can still be applied in the absence of crash data. The performance evaluation is conducted using a sample of 1495 miles of rural two-lane highway segments in Oregon. The effectiveness of the proposed method is assessed using observed crash history and compared to the well-established Empirical Bayes method as a reference. The effect of traffic level on the performance of the proposed method was evaluated using separate analyses for lower and higher traffic volume segments. The study findings indicate that the effectiveness of the proposed method in identifying sites with potential safety improvements is overall high and slightly exceeded that of the more sophisticated and data-intensive Empirical Bayes method. When data were stratified by traffic volume, the proposed method was found to be more effective for lower volume roads; however, the Empirical Bayes method outperformed the proposed method for higher volume roads.