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YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

Author

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  • Miloslava Černá

    (Faculty of Informatics and Management, University of Hradec Kralove, Rokitanskeho 62, 500 03 Hradec Kralove, Czech Republic)

  • Anna Borkovcová

    (Faculty of Informatics and Management, University of Hradec Kralove, Rokitanskeho 62, 500 03 Hradec Kralove, Czech Republic)

Abstract

The study deals with sustainability of social software applications in a university setting focusing primarily on the YouTube platform. The aim of this paper is to identify the potential of YouTube media in serving as a supportive educational tool. To meet the objective, researchers carried out an exploratory study based on mixed quantitative–qualitative methods. A mental knowledge model was designed as a starting point where crucial aspects of gaining knowledge were visualized. Sustainability of social media was analyzed in three defined sections encompassing three areas reflecting the needs of the educational process: social media as a tool of communication, repository of study materials and a tool for testing. The affective learning domain was highlighted in the study; one of the key explored categories was the category of satisfaction as a students’ motivation mover. Based on the findings, YouTube as an absolute winner was consequently analyzed in detail, focusing on three areas: satisfaction, kinds of activities on this platform and spent time. The discussion raises questions on pitfalls of social media utilization; this chapter also brings the latest experience from the time hit by coronavirus and related quarantine which showed incontestable benefits of social media in education and proved their irreplaceable role.

Suggested Citation

  • Miloslava Černá & Anna Borkovcová, 2020. "YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:9126-:d:439218
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    References listed on IDEAS

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    1. Luca Iandoli & Ivana Quinto & Anna De Liddo & Simon Buckingham Shum, 2016. "On online collaboration and construction of shared knowledge: Assessing mediation capability in computer supported argument visualization tools," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1052-1067, May.
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