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The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism

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  • Shu-Hsien Chang

    (Department of Hospitality and M.I.C.E. Marketing Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung 812, Taiwan)

  • R. J. Hernández-Díaz

    (Department of Hospitality Management, Meiho University, Pingtung 912, Taiwan)

  • Wei-Shuo Lo

    (Department of Tourism, Meiho University, Pingtung 912, Taiwan)

Abstract

This paper explores the impact of low-carbon service operations on responsible tourist behavior within sustainable cultural tourism. A proposed conceptual framework is used to examine this largely ignored situation through the case study of Xiao Liuqiu Island. The small island in Taiwan reveals a previously understudied phenomenon in sustainable island tourism. The psychological processes connecting cultural and cross-cultural experiences with sustainable tourism are explored using primary and secondary data collected through in-depth interviews of domestic tourists and online reviews of foreign tourists, respectively. Data analysis reveals the significant result that sustainable island tourism comprises two important elements: a supply and a demand side of a destination. The supply side describes low-carbon service operations—which include food, lodging, and ecological tourist activities—while the demand side reflects tourist behaviors—expressed through cognition, emotion, and motivation as well as authenticity. In addition, this paper makes an important contribution to management by emphasizing the need for careful attention to tourism psychology, particularly in natural and ecological environments that use tourism as a marketing strategy in cultural ecosystems services (CES).

Suggested Citation

  • Shu-Hsien Chang & R. J. Hernández-Díaz & Wei-Shuo Lo, 2020. "The Impact of Low-Carbon Service Operations on Responsible Tourist Behavior: The Psychological Processes of Sustainable Cultural Tourism," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4943-:d:372681
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    References listed on IDEAS

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    1. Dickinson, Janet E. & Robbins, Derek & Lumsdon, Les, 2010. "Holiday travel discourses and climate change," Journal of Transport Geography, Elsevier, vol. 18(3), pages 482-489.
    2. Zhen-Hui Liu & Yung-Jaan Lee, 2015. "A Method for Development of Ecomuseums in Taiwan," Sustainability, MDPI, vol. 7(10), pages 1-21, September.
    3. Fish, Robert & Church, Andrew & Winter, Michael, 2016. "Conceptualising cultural ecosystem services: A novel framework for research and critical engagement," Ecosystem Services, Elsevier, vol. 21(PB), pages 208-217.
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    Cited by:

    1. Adis Puška & Dragan Pamucar & Ilija Stojanović & Fausto Cavallaro & Arturas Kaklauskas & Abbas Mardani, 2021. "Examination of the Sustainable Rural Tourism Potential of the Brčko District of Bosnia and Herzegovina Using a Fuzzy Approach Based on Group Decision Making," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    2. Lu Zhang & Deqing Ma & Jinsong Hu, 2021. "Research on the Sustainable Operation of Low-Carbon Tourism Supply Chain under Sudden Crisis Prediction," Sustainability, MDPI, vol. 13(15), pages 1-25, July.

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