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Tourism as a Factor of Regional Development: Community Perceptions and Potential Bank Support in the Kopaonik National Park (Serbia)

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  • Jovana Brankov

    (Geographical Institute “Jovan Cvijić” of the Serbian Academy of Sciences and Arts, Đure Jakšića 9, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 76 Lenin Ave., Chelyabinsk 454080, Russia)

  • Ivana Penjišević

    (Department of Geography, University in Priština – Kosovska Mitrovica, Faculty of Natural Sciences and Mathematics, Lole Ribara 29, 38220 Kosovska Mitrovica, Serbia)

  • Nina B. Ćurčić

    (Geographical Institute “Jovan Cvijić” of the Serbian Academy of Sciences and Arts, Đure Jakšića 9, 11000 Belgrade, Serbia)

  • Branko Živanović

    (Belgrade Banking Academy, Faculty of Banking, Insurance and Finance, Zmaj Jovina 12, 11000 Belgrade, Serbia)

Abstract

This paper represents a case study examining perceptions about tourism and reactions of the local community and bank decision makers to its development. The survey method was applied to establish the community’s attitude towards the impact of tourism in different spheres of life in the Kopaonik National Park (Serbia). The sample of 195 adult respondents covered inhabitants of 16 communities located within the wider area of the national park. In parallel, the potential support of banks for tourism development was examined on a sample of 21 banks. The survey results identified strong positive attitudes towards tourism and the presence of tourists among the local population. Compared to other categories, the community’s members employed in tourism had more favorable perceptions of tourism. The findings of the study also revealed that younger and better educated members of the population had more positive attitudes towards tourism impacts. Certain independent economic variables (the impact of tourism on job creation) and non-economic ones (the impact of tourism on activities of the community, reactions to the presence of tourists) significantly predicted the community´s support for tourism. An analysis of potential bank support showed that future community involvement in the tourism industry should be initiated by an adequate approach and credit policy instruments in the wider area of the Kopaonik National park.

Suggested Citation

  • Jovana Brankov & Ivana Penjišević & Nina B. Ćurčić & Branko Živanović, 2019. "Tourism as a Factor of Regional Development: Community Perceptions and Potential Bank Support in the Kopaonik National Park (Serbia)," Sustainability, MDPI, vol. 11(22), pages 1-22, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6507-:d:288376
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    References listed on IDEAS

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    Cited by:

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    2. Sunil Tiwari & Natalia Tomczewska-Popowycz & Shiv Kumar Gupta & Magdalena Petronella Swart, 2021. "Local Community Satisfaction toward Tourism Development in Pushkar Region of Rajasthan, India," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    3. Jovana Brankov & Ana Milanović Pešić & Dragana Milijašević Joksimović & Milan M. Radovanović & Marko D. Petrović, 2020. "Water Quality Estimation and Population’s Attitudes: A Multi-Disciplinary Perspective of Environmental Implications in Tara National Park (Serbia)," Sustainability, MDPI, vol. 13(1), pages 1-18, December.

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