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The Wooden Architecture Route as an Example of a Regional Tourism Product in Poland

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  • Małgorzata Zdon-Korzeniowska

    (Department of Entrepreneurship and Spatial Management, Institute of Geography, Pedagogical University of Cracow, 30-084 Cracow, Poland)

  • Monika Noviello

    (Department of Entrepreneurship and Spatial Management, Institute of Geography, Pedagogical University of Cracow, 30-084 Cracow, Poland)

Abstract

In the modern economy, there is a significant increase in interest in tourism, both at the level of states, regions, communes and individual places. Tourism is seen primarily as an opportunity for economic development, but also for social development and activation of local communities. Well-managed tourism can become a way to preserve and protect the natural, cultural and historical heritage of specific places or regions by exploring and nurturing it. Heritage elements become, on the one hand, attractions around which unique tourism products are created, and on the other hand, a kind of distinguishing feature of a given place or region, based on which local communities build their identity and sense of belonging. The concept of creating regional tourism products could integrate these two factors, i.e., tourism and heritage. The article presents the concept of a regional tourist product on the example of the Wooden Architecture Route (case study).

Suggested Citation

  • Małgorzata Zdon-Korzeniowska & Monika Noviello, 2019. "The Wooden Architecture Route as an Example of a Regional Tourism Product in Poland," Sustainability, MDPI, vol. 11(18), pages 1-13, September.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:18:p:5128-:d:268681
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    References listed on IDEAS

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    1. Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
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