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Making Change towards Inclusive Societies: The Soft Power of Community Archaeology in Building Cultural Heritage in Mozan, Syria

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  • Yara Moualla

    (School of Media, Culture and Society, University of the West of Scotland, Glasgow G72 0LH, UK)

  • Gayle McPherson

    (School of Media, Culture and Society, University of the West of Scotland, Glasgow G72 0LH, UK)

Abstract

This paper investigates the soft power of community archaeology in transforming isolated and diverse communities into a more inclusive society, by reviewing community archaeology as a concept, and as a process, through the case of inclusive cultural heritage in Mozan, Syria. A theory of change underpinned key interventions in Mozan to track shifts in the social behaviour of locals from cultural isolation towards participation, partnership and inclusion, while investigating the process of establishing understanding, acceptance and mutual trust within communities. The research adopted an ethnographic study and used qualitative research methods. These relied primarily on direct observations and open ended, semi-structured and in-depth interviews with local communities, an archaeological mission and governmental and civic stakeholders involved in the area. The fieldwork research was informed by conducting a review of literature on the impact of culture and heritage in social contexts, social inclusion and cultural diplomacy. The paper demonstrates how the contribution of community archaeology in soft power change has assisted personal and community empowerment through inclusive cultural heritage on an individual level while strengthening social networks to mobilise the impact on the community as a whole. It reveals how such a project enhanced dialogue, increased awareness, and built and contributed to mutual understanding in order to support a shift in the harder area of symbolic community thinking and attitude, against a backdrop of conflict, war and isolation and builds the basis for inclusive cultural heritage tourism.

Suggested Citation

  • Yara Moualla & Gayle McPherson, 2019. "Making Change towards Inclusive Societies: The Soft Power of Community Archaeology in Building Cultural Heritage in Mozan, Syria," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4670-:d:261575
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    References listed on IDEAS

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    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
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    1. Nuria Huete-Alcocer & Víctor Raúl López-Ruiz & Adriana Grigorescu, 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain," Sustainability, MDPI, vol. 11(23), pages 1-15, November.

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