Proximity-Based Digital Practices in Fashion—Ateliers of Social Integration as Relational Infrastructures of Care and Innovation

This article advances a critical rethinking of digital transformation in craft-based and socially embedded production systems by examining ateliers of social i ntegration as community-led solidarity spaces where sewing and embroidery practices intersect with relational, care-oriented, and collective dimensions. Existing debates on digitalisation remain largely centred on automation, scale, and efficiency, overlooking how technology operates within care-based and territorially embedded economies. To address this gap, the article develops an alternative analytical framework grounded in relational economies and the ethics of care. While the phenomenon is transnational, the empirical analysis focuses on the Italian context and draws on data from CreAbility, an ongoing action-research project aimed at building a digital community of micro and small fashion enterprises, associations, and designers characterized by social and cultural impact. Against dominant, scale-oriented models of innovation, the article conceptualises ateliers of social integration as relational ecosystems in which value is co-produced through social ties, inclusion practices, and localized knowledge. From this perspective, digital technologies serve as situated mediators that extend and amplify proximity-based relations. This reframing challenges linear and growth-centred accounts of digital innovation, instead proposing a non-linear, care-centred, and place-based model of digital transformation. Methodologically, the study adopts a mixed-methods design combining quantitative and qualitative techniques. Data were collected between June and July 2025 through an online questionnaire distributed to a broader population of Italian ateliers of social integration and were complemented by participatory focus groups involving organisational representatives. The findings show that these ateliers operate as infrastructures of proximity in which production, care, and community are co-constitutive, and where digital practices support forms of extended embeddedness rather than substitution. In doing so, the article contributes to debates on digitalisation, social innovation, and the care economy by showing how alternative, relational, and non-scalable models of production can reshape the meaning and the trajectories of innovation.