How Can Professional Sports Clubs Enhance the Level of Corporate Social Responsibility Fulfillment? Evidence from Professional Sports Clubs in China

This study explores the multifactorial synergistic effects and configurational pathways for enhancing corporate social responsibility (CSR) performance among Chinese professional sports clubs. Drawing on 188 valid questionnaires from Chinese professional football and basketball clubs, the research employs fuzzy-set qualitative comparative analysis to examine the influence of seven antecedent conditions, commercial environment, government regulation, expectancy pressure, economic interests, internal emotional traits, moral quality, and information disclosure, on CSR performance. The findings reveal that CSR performance results from the interplay of multiple factors, identifying two equivalent pathways for enhancement: the coupling of government pressure with internal autonomy, and the coordination of commercial environment with internal moral qualities. These insights clarify the complex causal mechanisms underlying CSR implementation in professional sports clubs and propose two strategic approaches for promoting CSR: optimizing external institutional frameworks and activating internal endogenous motivation. The study offers configurationally grounded pathway options and managerial implications for improving CSR practices in Chinese professional sports clubs.