IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v10y2020i4p76-d422318.html

Mitigating Visual Ageism in Digital Media: Designing for Dynamic Diversity to Enhance Communication Rights for Senior Citizens

Author

Listed:
  • Loredana Ivan

    (Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania)

  • Eugène Loos

    (School of Governance Utrecht University, 3511 ZC Utrecht, The Netherlands)

  • George Tudorie

    (Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania)

Abstract

This paper advocates for the importance of visual communication rights for older people to avoid “visual ageism,” described as media practices of visually underrepresenting older people or misrepresenting them in a prejudiced way. It aims to present a set of policy recommendations using “designing for dynamic diversity” as the leading principle. By discussing studies about the ways older people are visual represented in digital media content, the paper shows how visual communication rights for older people could help to fight “visual ageism.” It also pleads for collaborative ways to create digital visual content “together with” older people and not “for” them. Moreover, the paper makes a plea for empowering senior citizens by advocating their right of having a voice about the manner in which they are visually represented and enhancing their power to influence specifically the images representing them.

Suggested Citation

  • Loredana Ivan & Eugène Loos & George Tudorie, 2020. "Mitigating Visual Ageism in Digital Media: Designing for Dynamic Diversity to Enhance Communication Rights for Senior Citizens," Societies, MDPI, vol. 10(4), pages 1-13, October.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:4:p:76-:d:422318
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/10/4/76/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/10/4/76/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Erdman Palmore, 2015. "Ageism Comes of Age," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 70(6), pages 873-875.
    2. Becca R. Levy, 2003. "Mind Matters: Cognitive and Physical Effects of Aging Self-Stereotypes," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 58(4), pages 203-211.
    3. Mary Ellen Stone & Jielu Lin & Dale Dannefer & Jessica A. Kelley-Moore, 2017. "The Continued Eclipse of Heterogeneity in Gerontological Research," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 72(1), pages 162-167.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liat Ayalon & Klaus Rothermund, 2018. "Examining the utility of national indicators of relative age disadvantage in Europe," European Journal of Ageing, Springer, vol. 15(2), pages 189-197, June.
    2. Sibila Marques & João Mariano & Joana Mendonça & Wouter De Tavernier & Moritz Hess & Laura Naegele & Filomena Peixeiro & Daniel Martins, 2020. "Determinants of Ageism against Older Adults: A Systematic Review," IJERPH, MDPI, vol. 17(7), pages 1-27, April.
    3. Paul Alhassan Issahaku & Alhassan Sulemana, 2021. "Older Adults’ Expectations and Experiences With Health care Professionals in Ghana," SAGE Open, , vol. 11(3), pages 21582440211, August.
    4. Ye, Zihan & Zou, Xiaopeng & Post, Thomas & Mo, Weiqiao & Yang, Qianqian, 2022. "Too old to plan? Age identity and financial planning among the older population of China," China Economic Review, Elsevier, vol. 73(C).
    5. Terry Peak & Julie A. Gast, 2014. "Aging Men’s Health-Related Behaviors," SAGE Open, , vol. 4(4), pages 21582440145, November.
    6. Alison L. Chasteen & Sali A. Tagliamonte & Katharina Pabst & Samantha Brunet, 2022. "Ageist Communication Experienced by Middle-Aged and Older Canadians," IJERPH, MDPI, vol. 19(4), pages 1-7, February.
    7. Bram Vanhoutte & Deborah Carr, 2021. "Age Takes Hold of Us by Surprise: Conceptualizing Vulnerabilities in Aging as the Timing of Adverse Events [Cox’s regression model for counting processes: A large sample study]," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 76(1), pages 152-160.
    8. Verena Klusmann & Nanna Notthoff & Ann-Kristin Beyer & Anne Blawert & Martina Gabrian, 2020. "The assessment of views on ageing: a review of self-report measures and innovative extensions," European Journal of Ageing, Springer, vol. 17(4), pages 403-433, December.
    9. Marianne Markowski, 2020. "The Teletalker – A Design Researcher’s Tool to Explore Intergenerational Online Video Connectivity in-the-Wild," Societies, MDPI, vol. 10(1), pages 1-31, March.
    10. Gajowiak Małgorzata, 2024. "Ageism in the Workplace – Selected Research Results in SMEs from the Poznań Poviat," Folia Oeconomica Stetinensia, Sciendo, vol. 24(1), pages 41-55.
    11. Chien-Yao Sun & Chun-Yin Yeh & Yan Zhao & Ching-Ju Chiu, 2020. "Can Individual Attitudes toward Aging Predict Subsequent Physical Disabilities in Older Taiwanese Individuals? A Four-Year Retrospective Cohort Study," IJERPH, MDPI, vol. 18(1), pages 1-11, December.
    12. Alana Officer & Jotheeswaran Amuthavalli Thiyagarajan & Mira Leonie Schneiders & Paul Nash & Vânia de la Fuente-Núñez, 2020. "Ageism, Healthy Life Expectancy and Population Ageing: How Are They Related?," IJERPH, MDPI, vol. 17(9), pages 1-11, May.
    13. Anne Blawert & Susanne Wurm, 2021. "Shifting self-perceptions of ageing: differential effects of value priorities on self-perceptions of ageing beyond age stereotypes," European Journal of Ageing, Springer, vol. 18(2), pages 257-267, June.
    14. Fanni Vörös & Georg Gartner & Michael P. Peterson & Béla Kovács, 2023. "Do Social Aspects Affect Built-in Car Navigation Habits? A Stereotype Study," Sustainability, MDPI, vol. 15(6), pages 1-23, March.
    15. Bibiana M Armenta & Katherine Stroebe & Susanne Scheibe & Tom Postmes & Nico W Van Yperen, 2017. "Feeling younger and identifying with older adults: Testing two routes to maintaining well-being in the face of age discrimination," PLOS ONE, Public Library of Science, vol. 12(11), pages 1-21, November.
    16. Daniela S. Jopp & Seojung Jung & Amanda K. Damarin & Sheena Mirpuri & Dario Spini, 2017. "Who Is Your Successful Aging Role Model?," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 72(2), pages 237-247.
    17. Joie Molden & Molly Maxfield, 2017. "The impact of aging stereotypes on dementia worry," European Journal of Ageing, Springer, vol. 14(1), pages 29-37, March.
    18. Donghui Wang & Leif Jensen, 2025. "Changing self-perceptions of aging in China: a cohort analysis," European Journal of Ageing, Springer, vol. 22(1), pages 1-12, December.
    19. Ehud Bodner & Liat Ayalon & Sharon Avidor & Yuval Palgi, 2017. "Accelerated increase and relative decrease in subjective age and changes in attitudes toward own aging over a 4-year period: results from the Health and Retirement Study," European Journal of Ageing, Springer, vol. 14(1), pages 17-27, March.
    20. Ye, Zihan & Post, Thomas, 2020. "What age do you feel? – Subjective age identity and economic behaviors," Journal of Economic Behavior & Organization, Elsevier, vol. 173(C), pages 322-341.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:10:y:2020:i:4:p:76-:d:422318. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.