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Metapolitical New Right Influencers: The Case of Brittany Pettibone

Author

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  • Ico Maly

    (Culture Studies Departement, Tilburg University, 5037 AB Tilburg, The Netherlands)

Abstract

Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.

Suggested Citation

  • Ico Maly, 2020. "Metapolitical New Right Influencers: The Case of Brittany Pettibone," Social Sciences, MDPI, vol. 9(7), pages 1-22, July.
    • Handle: RePEc:gam:jscscx:v:9:y:2020:i:7:p:113-:d:379641
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    Citations

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    Cited by:

    1. Kristy Campion & Scott Poynting, 2021. "International Nets and National Links: The Global Rise of the Extreme Right—Introduction to Special Issue," Social Sciences, MDPI, vol. 10(2), pages 1-7, February.
    2. Marie Heřmanová, 2022. "Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers," Media and Communication, Cogitatio Press, vol. 10(4), pages 180-190.

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