Digital Public Relations and Building a Corporate Image of Educational Institutions—A Case Study of Users of Al Bayan College Platforms in the Sultanate of Oman

This study aims to explore the role of digital public relations in enhancing the corporate image of educational institutions by focusing on Bayan College in the Sultanate of Oman. The study is based on a central question regarding the effectiveness of social media platforms in improving the institution’s image among its audience, particularly students. To achieve its objectives, the study employed the descriptive and analytical method using a questionnaire tool, with a sample of 662 students from various academic disciplines at the college. The results showed that Instagram was the most widely used social media platform and that digital public relations played an effective role in strengthening the college’s image. The findings also indicated no statistically significant differences attributable to gender or academic specialization, while differences were found based on academic year. The study recommends adopting effective digital communication strategies and enhancing the use of social platforms to build a positive and sustainable institutional image.