Ghosts Stories, Radical Placemaking: Understanding Storytelling on College Campuses

As Villanova University students navigate campus life, ghost stories tied to specific buildings, paths, and rituals circulate as grassroots spatial narratives. This article argues that these stories involving haunted halls, underground tunnels, and ritualized practices surrounding seals, arches, and fountains, function as forms of Radical Placemaking, through which students collectively reinterpret, appropriate, and sometimes resist the university’s officially sanctioned spatial order. Drawing on 162 student testimonies collected in 2019, translated into Spanish, and analyzed using topic modeling, co-occurrence mapping, and GIS visualization, the study demonstrates how vernacular stories encode lived experiences, informal knowledge, and alternative claims to campus space. Nine thematic clusters emerge, organized into three narrative domains: supernatural encounters anchored to institutional buildings (including Alumni Hall’s Civil War history, the St. Mary’s nun legend, and Tolentine Hall hauntings), ritual and tradition practices that reinscribe or subvert formal authority (the Corr Chapel arch, the Driscoll Hall seal ritual, and student ceremonies), and hidden-space narratives that imagine infrastructures beyond official visibility (such as underground tunnels linking campus buildings). Analysis of narrative transmission reveals uneven power relations: institutional channels circulate curated traditions aligned with university identity. Peer networks and personal experiences generate counter-mappings that privilege exploration, embodiment, and affect. Villanova’s ghost stories constitute spatial perceptions that enable students to assert belonging, contest institutional narratives, and produce place through collective storytelling within an evolving and hierarchically governed campus landscape.